A. What are the different segments in the existing market for that product? (For example for product category cars, there are the fuel economy, luxury, environment friendly and other segments).
B. What are the different motivations consumers have to buy that category of products?
C. How do consumers learn about that product category? Who are involved in the learning process?learning process?
E. What kind of rules do consumers use to make purchase decisions about buying and using this category of products?