1.Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was.

Critics maintain that consumers tune out too many ads by zipping and zapping and that it’s difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multi-sensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

Take a position and defend it: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.

2.Advertising creatives have long lamented ad pretesting. They believe that it inhibits their creative process and results in much sameness in commercials. Marketers, on the other hand, believe that ad pretesting provides necessary checks and balances as to whether an ad campaign is being developed in a way so that it will connect with consumers and be well-received in the marketplace.

Take a position: Ad pretesting in often an unnecessary waste of marketing dollars and ad testing does not give valid results vs. ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign.

I need you to write 10 lines (12 font) for EACH question. Please use citations. NO PLAGIARISM