BUSN Case Study – Electrolux 1100 – 1200 word essay

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Review the
corporate strategy of AB Electrolux:  found here:

As the social and demographic trends continue to
evolve so do the opportunities afforded to Electrolux. The most significant
demographic shift globally is the growing middle class in Asia, which includes
families with incomes between US $6,000 and US $30,000. It is estimated that by
2030 there will be 3 billion more people in the global middle class than there
were in 2013. (Ernst & Young, 2013)

Correlated with rising incomes worldwide, home-ownership has also increased at a substantial rate giving rise to increased
demand for consumer durables such as refrigerators, washing machines, and
dishwashers. (Electrolux, 2013)

Electrolux, 2013.  Electrolux 2013 Annual
Report. Retrieved from http://group.electrolux.com/en/company-overview-271/

Ernst & Young. (2013) Hitting the sweet
spot.  Retrieved from http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets

In a 1100 –
1200 word essay discuss the

1) Use Barney’s VRIO framework to analyze the
competencies of Electrolux. Discuss whether Electrolux can compete with local
Chinese consumer manufacturers.

2) Identify whether Electrolux operates in a
fragmented or a consolidated industry.  How would its competitive strategy
differ in each? 

3) Identify Porter’s four generic strategies.
Discuss which of these would work best for Electrolux.

4) What is the corporate culture of Electrolux?
Discuss two distinct attributes of culture within the organization.

This essay should be well-researched, appropriately
documented and submitted in APA format. 


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