Continue with Starbucks

Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Week 1 paper to assist with your findings.

Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples should include the same, similar, and new cases of company communications including promotion, advertising, social media, and other materials.

Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class.

Discuss each example you found using specific information.

Include screenshots or copies of the marketing pieces you examined.

Format your paper consistent with APA guidelines