this case study is about analyzing the company and where it is operating at. it should not be writing as a paragraph, it can be writing as bold points or short sentences ( attached are samples of the way i want it ). the analysis must include the following :
– Mission statement ( who, what , how)
– Analyzing financial ratios ( net profit margin, good profit margin, operating profit margin, current ratio, quick ratio, inventory turn over, account receivable). just quick comparison between the years.
– Generic Strategy and it is functional level strategy.
– Growth strategy and how they implementing it.
– Financial Resources , Physical Resources , HR Resources, and Organizational Resources using VRIO style.
Then what the weakness and strenth from the above . You can list them.