mkt 500 week 2

Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

  • What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

  • What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three

  • Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.

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