mkt 500 week 2
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Watch the video, Creating the Marketing Plan, and answer the following questions:
Question One
- What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question Two
- What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
Question Three
- Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
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