Marketing in Schools, 2 Article Critiques and 2 Case Studies help

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You must complete BOTH critques and BOTH Case Stuidies. 

Article Critique 1

Use the Online Library to locate and review a scholarly article found in a peer reviewed journal related to analyzing work, designing jobs, HR planning, or recruiting. In peer reviewed journals, the articles were reviewed by other professionals in the field to ensure the accuracy and quality of the article, which is ideal when writing an Article Critique.

Research Tip: When researching using the databases, you can limit your search to only peer reviewed articles. To do this, look for the phrase “limit results,” and select “peer reviewed articles.”

Once you have selected your article, follow the below criteria:

· There is a minimum requirement of 500 words for the article critique.

· Write a summary of the article. This should be one to three paragraphs in length, depending on the length of the article. Include the purpose for the article, how research was conducted, the results, and other pertinent information from the article.

· Discuss the meaning or implication of the results of the study that the article covers. This should be one to two paragraphs. This is where you offer your opinion on the article. Discuss any flaws with the article, how you think it could have been better, and what you think it all means.

· Write one paragraph discussing how the author could expand on the results, what the information means in the big picture, what future research should focus on, or how future research could move the topic forward. Discuss how knowledge in the area could be expanded.

Cite any direct quotes or paraphrases from the article. Use the author’s name, the year of publication and the page number (for quotes) in the in-text citation. Use APA format.

Article Critique 2

Use the Online Library to locate and review a scholarly article found in a peer reviewed journal related to: Unions, Labor Relations, or International Human Resources Management.

There is a minimum requirement of 500 words for the article critique.

· Write your critique in APA format.

· Begin with an introduction that defines the subject of your critique and your point of view. You will first need to identify and explain the author’s ideas. Include specific passages that support your description of the author’s point of view.

· Defend your point of view by raising specific issues or aspects of the argument. Offer your own opinion. Explain what you think about the argument. Describe several points with which you agree or disagree. · Explain how the passages support your opinion.

· Conclude your critique by summarizing your argument and re-emphasizing your opinion.

· For each of the points you mention, include specific passages from the text (you may summarize, quote, or paraphrase) that provide evidence for your point of view.

Course Textbook: Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2011). Fundamentals of human resource management (4th ed.). Chicago, IL: McGraw-Hill.

Case Study 1

“The Supreme Court has held that the selection guidelines in the federal government’s Uniform Guidelines on Employee Selection Procedures also apply to performance measurement” (Noe, Hollenbeck, Gerhart, & Wright, 2011, p. 249).

Locate a recent court case or lawsuit related to discrimination or unjust dismissal by a performance management system. Write a paper at least 500 words in length about the selected court case of lawsuit. You are required to use at least your textbook and a court case as source material for your paper. Be sure to include the following in your paper:

· A brief description of the selected court case or lawsuit.

· A discussion of the purpose of performance management.

· An analysis the criteria and methods used for measuring performance management in the court case or lawsuit.

· A discussion of the legal and ethical issues related to performance management in this court case or lawsuit.

· All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations in APA format.

Case Study 2

Read the case study, entitled “Marketing in Schools” on page 430 of the textbook. Once you finish reading the case study, answer the following questions:

1. Is there an appropriate age that advertising should consider?

2. Who are the stakeholders that will be impacted by your decision, and how will each be affected?

3. What are the benefits and drawbacks to advertising products within schools?

4. What other facts would you need to make a decision, and how might your decision affect the stakeholders?

5. Discuss alternative marketing practices that could be ethical and help the schools to raise money.

Evaluate any assumptions that you make. The case study should be thoroughly discussed, and the written submission should meet the following requirements:

· Be at least two pages in length (not including the cover and reference pages)

· Include a summary of the case study

· Answer the five questions listed above

· Remember to format this, and all written assignments, using APA style.

Chapter From Book For Case Study 

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