Question 1

If a friend or family member told you they wanted your thoughts on them becoming a professional influencer, what would your advice be?

• Would you encourage or discourage them becoming an influencer? What’s the rationale for your answer?
• What recommendations would you make for how they would get started?
• What types of attributes would you tell them they need to have to be a successful influencer?

Type your response below (two short paragraphs will be sufficient).

Question 2

In general, consumers complain about display ads saying they can be annoying. However, the numbers show that they work helping businesses make millions of dollars. Briefly describe why you think they work and what can advertisers do to make them less annoying.

Type your response below (two short paragraphs will be sufficient).

Question 3

Many organizations have a marketing department and a public relations or communications department. Both of these departments need to use social media. Which department do you think should control the social media platforms for an organization? It doesn’t mean the other department cannot use the platforms at all; however, someone has to be in charge. Briefly describe your recommendation and why.

Type your response below (two short paragraphs will be sufficient).

Question 4

Describe something related to content or advertising that you learned about in the materials that you found interesting and include why it was interesting.

Type your response below ( two short paragraphs will be sufficient).