A sound marketing strategy is vital to the success of an organization in today’s rapidly changing business climate. In this critical thinking assignment, you will compare and contrast the overall marketing strategies of two social media sites.

Using the information learned in Chapter 1, answer the following questions in a 2 page paper supported by at least two scholarly references and one additional credible source in addition to the textbook:

1. Determine the specific strategies your two social media sites employed to build successful social network sites (SNS).
2. Examine why one site has a larger following than the other and how it relates to their marketing strategy.
3. Suggest at least two different marketing strategies the second site could implement to increase its follower base.

Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.