two pages marketing plan
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Management Pre-plan
1.Each group is assigned a department of KW (as below) for which a management plan will
be designed, i.e. room for improvement and strategies from managerial perspectives.
A. Reception
B. Housekeeping
C. Marketing
D. Room Sales
I’M CHOSEN TO DO c.marketing PART. The main question for marketing part is ‘how would KW promote itself to the general public.’ The KW is the hotel in our campus. (Here is the information http://www.kelloggwest.org/)
In this two pages essays please include this four element. 1)
recommendations, 2) reason(s), 3) alternative, and 4) estimated budget.
Just one suggestion is good. I want to aim the students and teachers in our campus. Then write something for promoting to them like during the lunch time and etc. please write it detailed.
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