BUS343 Week 1 Assignment must be original and include plagarism report

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Week 1 – Assignment

The Scope and Challenge of International Marketing

Select a global company that has marketed its products in two foreign markets, in addition to its home country (totaling three different countries). Describe the company, one line of its products, and the three countries to which its products are marketed.

Then, referring to Exhibit 1-3 and what you have learned from Chapter 1, identify the controllable and uncontrollable elements that the company has encountered in entering its global markets.

The assignment:


Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com


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