ASSIGNMENT Module 1 : From Chapter 2, page 59; answer Jobs vs. Cook case.

Steve Jobs was a strong, charismatic leader who co-founded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?

Assignment Module 2 : From Chapter 3, page 89, WEB-BASED CASE. Read the following case and answer all questions.

BBC DIGITAL MEDIA INITIATIVE REVISITED

Please find the attached copies of textbook pages, where you find the questions.

Module 1 – Chapter 2 page 59 – image – In the images please find the section Case Study, strategic plan – company of your choice and write

Module 2 – Chapter 3 Page 89 image – In the document you will find the questions under the WEB Based case, please read the question and answer it.