Profit and Loss (Marketing)
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In an Excel spreadsheet, create a profit and loss statement (P&L) for a fictitious company. See the table from the
textbook for Donna’s Gift Shop as an example. Do not copy that P&L statement. Create a P&L statement of your
own. You may wish to use the company that you will be using for your Portfolio Project and thus get a jump on that
assignment.
In a Word document, address the following:
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Define and discuss the significance to the retailer of the line items found in the P&L of Net Sales, Cost of
Goods, Gross Profit, Operating Expenses, Taxes, Net Profit and any other rows in the P&L you wish to
include.
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How does the information in the P&L apply to, and benefit, the retailer? How can the retailer use the
information?
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How does the P&L relate to a balance sheet? You may wish to create a balance sheet, but that is optional.
Does information in a balance sheet supplement or enhance the information found in the P&L? How do
they inform the retailer?
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Include any calculations, if you wish, that you feel are important to make your response more complete.
Your P&L must be in an Excel document and written responses in a Word document in APA format.
Make your paper 3‐4 pages in length, double spaced, with at least three resources cited other than the course
textbook.
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