STR/581 Strategic Planning and Implementation WK 2 Discussion Question

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  • What are the different methods (including ethical standards) used by firms to collect intelligence about their competitors?
  • Discuss the four parts of the external environmental analysis process.
  • Identify the five competitive forces and explain how they determine an industry’s profitability potential.
  • Define and describe the general environment and the industry environment.
  • Describe what firms need to know about their competitors and how this knowledge can be used.
  • Explain the importance of analyzing and understanding the firm’s external environment.
  • Define strategic groups and describe their influence on firms.
  • Name and describe the general environment’s seven segments.

Please post your discussion posts in 100-200 words or more, providing citations where appropriate.

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