The written SWOT analysis case
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All the information required for the SWOT analysis is in this document. The report should be not more than 3 pages, single spaced 12 point. THIS ASSIGNMENT MIRRORS TO SOME EXTENT THE SWOT ANALYSIS OF ROBIN HOOD!
Please construct a SWOT Matrix for McDonald’s Corporation, and the assignment deliverables are explained in TWO Steps:
STEP 1:
1. List the McDonald’s key external opportunities.
2. List the McDonald’s key external threats.
3. List the McDonald’s key internal strengths.
4. List the McDonald’s key internal weaknesses.
STEP 2: Match these Strengths, Weaknesses, Opportunities & Threats and propose AT LEAST THREE – SO, WO, ST, WT Strategies for McDonald’s Corporation. In particular write a paragraph explaining each of these four sets of strategies:
5. Match internal strengths with external opportunities and record the resultant SO Strategies.
6. Match internal weaknesses with external opportunities and record the resultant WO Strategies.
7. Match internal strengths with external threats and record the resultant ST Strategies.
8. Match internal weaknesses with external threats and record the resultant WT Strategies.
AND THEN FINALLY WRITE A SMALL PARAGRAPH ABOUT WHICH STRATEGY WOULD YOU RECOMMEND AND WHY?
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